WE Illustrative Monogram

Playfully reflecting the idea of 'we bring wine to life' with an alternative monogram for apparel and social graphics.

girl going up an escalator looking at her phone with a wine enthusiast shirt and tote bag
Based on Wine Enthusiast’s values of The Perfect Pairing and An Open Invite, I designed an illustrative logo to be used along with their word mark. These designs give flair to their social media posts, but still pair nicely with their classy marketing emails.
the simpler version of the WE monogram with the WE placed in the motion linesThe WE illustrative monogram which has 2 cheers-ing wine glasses between the W and Ethe WE monogram without the hands holding the wine glassesa moodboard of similarly styled wine graphics tote bag featuring the WE monogramhat featuring the WE monogram, simpler verisonthe pattern version of the WE monogram. When not repeated it reads 'EW'the pattern version of the WE monogram
an email ad reading 'get personalized wine matches based on your taste' with a row of wine bottle silos. The WE monogram pattern is used in the backgroundAn email ad for the Fusion Air wine glasses. The WE monogram is featured over the textpodcast ad of an episode that reads ' the bubbly that should be on your radar right now' on an orange gradient. The WE monogram is pictured on the left email ad of a wine rack reading 'a sleek solution for small spaces' where the WE monogram is set on top of the text
mockup of wine enthusiast monogram wrapping paper

Monica from friends with a turkey on her head. text reads 'turkey day dinner'

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