Marie's Dinner & A Show

Creating a new retail experience for a classic dinner brand.

Marie's meal kits on a kitchen table with the shipping box, tablecloth, and airfryer
Inspired by 'fending for yourself' nights at home, I took Marie's, a classic TV dinner and created a new brand and a popup retail experience. I kept the idea of frozen meals but expanded it to America's favorite kitchen gadget: the air fryer. The new brand system 'pies and plates' is applied to the store, the website, and the new meal kit program. Pair Marie's with your favorite sitcom!
Marie's dinner and a show typographystorefront with posters advertising Marie's TV trivia with Friends. The left panel has chandler and joey on the dog and the right panel has ross and rachel.3 meal kits placed on a wooden table with a gingham table clothA birds eye view floor plan illustration for Marie's pop up retail space3 steps describing the retail experience, discover, sample & shop, enjoy, with a moodboard from Junior's diner downtown brooklyna point of checkout with freezers and menu boards with staffa 3d rendering of 2 air fryers on picnic tablesa digital rendering of a bar tv playing friends, bar stools, and picnic tables with several air fryers3 examples of dinner meal kitsMaries brand guidelinesMaries brand guidelinesMaries brand guidelinesMaries brand guidelines
a phone screenshot of the home page of marie's dinner and a show double features meal plansphone screenshot of a marie's mealplana phone screenshot of an information page of marie's dinner and a show double features meal plans
a 3d rendering of a shipping box in 3 stages showing the packaging process of insulated frozen mealsGeorge from seinfeld sitting on a chair with a chicken pot pie on his lap. Text reads 'double features featuring Marie's chicken pot pie'

photograph of supergoop influencer box held to the sky

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