WE Unified Site
I designed several pages for the new unified site which needed to be similar to the old functionality and have an updated user experience.
Buyers looking to showcase their collection can hire WE's consultants and learn how they can build their own cellar.
The goal was to make the process, stories, and consultants more accessible. Anyone looking to learn more can find all information here.
The Trade Experts are part of the Custom Cellars shopping experience but also can help shoppers buy appropriate racks and fridges for their collection.
I wanted to highlight the team as a whole and as individual specialists by making their bios interactive.
Currently represented as a list, the Media Team's sheer number of collaborators made it difficult to update. Similar to the Trade Experts, information is hidden until the image is clicked. Each sub team can be minimized but has the same functionality as the Trade Experts for continuity throughout the site.
WE's design system is also applied to their marketing emails. Top Shelf is monthly email with ad spots for wine sellers to have their wine rated by the Trade Experts.
